Times: Online asynchronous course with access to written or recorded lectures.

Participants will engage with weekly course materials, discussions, and complete six weekly assignments, the last of which is a final project.

Purpose of Course: The purpose of this course is to create a heightened awareness of the various segments of library populations and their diverse needs. The course engages demographics and needs assessments to develop skills to analyze, plan and implement services to meet the library community’s diverse needs. With particular attention to multiculturalism, topics explored include programming, facilities, marketing, technology, collection development, and staffing and recruitment.

Members: $350 Non-Members: $400  REGISTER

 

Planning & Management of Library Buildings

October 25 – December 6, 2021

Instructor: Kimberly Bolan

This course will provide students with an understanding of the key elements, best practices, methodologies, and overall processes for successfully planning, designing, constructing, maintaining, and evaluating library buildings. The overarching goal of the course is to prepare participants to lead any type of facilities projects with the knowledge of how to plan and build functional, adaptable, forward-thinking, community-centric libraries and spaces.

Members: $360 Non-members: $400 REGISTER

 

Organization and Personnel Management

October 25 – December 6, 2021

Instructor: Catherine Hakala Ausperk

Someone once said, managers solve today’s problems, administrators solve tomorrow’s. Whether you are new to an administrative position or you aspire to obtain one, this course will prepare you for the wide ranging privileges and responsibilities of top level leadership. How you lead people is key to your success. With structure supporting you and the goal of a successful team guiding you, you can master Organization and Personnel Administration.

Course topics include: Understanding funding and budgeting; evaluating staffing needs; recruiting, interviewing and hiring; supervising, motivating and developing staff; evaluating performance; identifying training needs; terminating staff; evaluating the effectiveness of the organizational structure and its policies.

Students will select a Case Study library to study and, throughout the course, will develop six individual reports studying the library’s organization and personnel administration policies and practices.

Members: $360 Non-members: $400  REGISTER

 

Fundraising & Grantsmanship

November 1 – December 13, 2021

Instructor: Justine Tucker 

This course will take students through an intensive introduction in the following:

• how to perform community needs analysis;
• how to develop and align strategies with identified needs
• how to identify and build relationships with potential community partners and local/national granting agencies that can offer support to your vision; 
• how to use fundraising as a way to engage your community with your organizational mission while building resources for continued success

Members: $360 Non-members: $400  REGISTER

 

Library Marketing

November 8 – December 20, 2021

Instructor: Rebecca McFarland

This course provides students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools, and evaluating marketing and service results.

Members: $360 Non-members: $400  REGISTER