The Office for Human Resource Development and Recruitment (HRDR) is a continuing education provider for the Certified Public Library Administrator (CPLA) Program. Our courses are also open to professionals regardless of whether they are seeking certification or not. HRDR will be offering the following upcoming courses:
Fundraising & Grantsmanship
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: November 2 – December 14, 2020
Instructor: Justine Tucker
Format: Online asynchronous sessions with access to recordings.
This course will take students through an intensive introduction in the following:
- how to perform community needs analysis;
- how to develop and align strategies with identified needs
- how to identify and build relationships with potential community partners and local/national granting agencies that can offer support to your vision;
- how to use fundraising as a way to engage your community with your organizational mission while building resources for continued success
See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Organization & Personnel Management
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: November 30, 2020 – January 11, 2021
Instructor: Catherine Hakala-Ausperk
Format: Online asynchronous sessions with access to recordings.
Someone once said, managers solve today’s problems, administrators solve tomorrow’s. Whether you are new to an administrative position or you aspire to obtain one, this course will prepare you for the wide ranging privileges and responsibilities of top level leadership. How you lead people is key to your success. With structure supporting you and the goal of a successful team guiding you, you can master Organization and Personnel Administration.
Course topics will include: Understanding funding and budgeting; evaluating staffing needs; recruiting, interviewing and hiring; supervising, motivating and developing staff; evaluating performance; identifying training needs; terminating staff; evaluating the effectiveness of the organizational structure and its policies.
Students will select a Case Study library to study and, throughout the course, will develop six individual reports studying the library’s organization and personnel administration policies and practices. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Current Issues
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: December 7, 2020 – January 18, 2021
Instructor: Catherine Hakala-Ausperk
Format: Online asynchronous sessions with access to recordings.
To familiarize participants about international, national, state, and local issues, trends, legislation and demographics affecting their community and their staff. Featuring discussions on current library management issues, case studies, and assignments, in which students will apply what they have learned to their own library. By the end of the course, students will be able to identify and effectively respond to current issues or trends and those coming down the road that may affect public library management. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Budget & Finance
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: March 1 – April 10, 2021
Instructor: Catherine Hakala-Ausperk
Format: Online asynchronous sessions with access to recordings.
To familiarize the student with the basic principles of library financial administration, including budgeting and planning within the mission and goals of the organization. Upon completion of the course the student will understand and be able to construct program, line item and capital budgets, understand the methodology involved in cost/benefit analysis, and be able to read/decipher library financial and auditing documents, and work with library accounting personnel. Topics include line item, program, and capital budgets, cost benefit analysis, capital projects, and fiduciary responsibilities of individuals and entities having responsibilities for financial administration in the library. The use of Microsoft Excel at a basic level is assumed and will be needed for several class assignments. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Library Marketing
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: March 15 – April 26, 2021
Instructor: Rebecca McFarland
Format: Online asynchronous sessions with access to recordings.
To provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools, and evaluating marketing and service results. Visit Library Marketing Competencies & Standards for more details.
Organization & Personnel Management
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: March 29 – May 10, 2021
Instructor: Catherine Hakala-Ausperk
Format: Online asynchronous sessions with access to recordings.
Someone once said, managers solve today’s problems, administrators solve tomorrow’s. Whether you are new to an administrative position or you aspire to obtain one, this course will prepare you for the wide ranging privileges and responsibilities of top level leadership. How you lead people is key to your success. With structure supporting you and the goal of a successful team guiding you, you can master Organization and Personnel Administration.
Course topics will include: Understanding funding and budgeting; evaluating staffing needs; recruiting, interviewing and hiring; supervising, motivating and developing staff; evaluating performance; identifying training needs; terminating staff; evaluating the effectiveness of the organizational structure and its policies.
Students will select a Case Study library to study and, throughout the course, will develop six individual reports studying the library’s organization and personnel administration policies and practices. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Management of Technology
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: April 12 – May 24, 2021
Instructor: Carson Block
Format: Online asynchronous sessions with access to recordings.
- Sessions and materials will be made available on six sequential Mondays.
- There will be a recorded lecture each week. Occasional live sessions in which the instructor will address specific questions and content from participants may be scheduled.
- A link to a recording of each session will be made available to the students shortly after each session concludes.
This course puts the full power of information technology into the hands of library managers and leaders. You’ll start with a clear vision and an understanding of technology policy. Next, you’ll consider the nuts and bolts of managing technology. Technology planning is next followed by technology implementation, and finally, evaluation. The course is presented in plain language with many concrete examples and exercises. Topics include: connecting your library’s goals to technological possibilities, monitoring and administrating technology budgets, assessing resources, drawing a line between efforts and impacts, evaluating those efforts and making course corrections, and understanding and using emerging technologies. You will assemble your own Technology Planning Kit, which will help you create your own library technology plan. Course tools include spreadsheet and tally sheet templates for you to download to evaluate budgets, inventory populations served and electronic services provided, inventory hardware and software, and calculate the relationship between the cost and value of a technology investment. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Fundraising & Grantsmanship
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: May 10 – June 21, 2021
Instructor: Justine Tucker
Format: Online asynchronous sessions with access to recordings.
This course will take students through an intensive introduction in the following:
- how to perform community needs analysis;
- how to develop and align strategies with identified needs
- how to identify and build relationships with potential community partners and local/national granting agencies that can offer support to your vision;
- how to use fundraising as a way to engage your community with your organizational mission while building resources for continued success
See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Politics and Partnerships
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: May 17 – June 28, 2021
Instructor: Catherine Hakala-Ausperk
Times: Online, asynchronous course, with access to recordings.
- Sessions and materials will be made available on six sequential Mondays at 8:00 a.m. (Eastern)
- There will be a recorded lecture each week.
- Class materials, once released, will remain available throughout the duration of the course.
- Supplemental material will be required reading each week and an assignment will be due by each Friday at 5:00 p.m.
Course Description: To provide students with the ability to identify social/political/economic issues that may affect the library, the populations it services, or its services. Students will be able to develop relationships with people who can exercise influence in federal, state, or local decisions. Understand the role of and work effectively with key constituents, the library board and library friends and/or foundation. Work effectively with the media. Lobby for federal, state, and local initiatives that support the library’s vision, mission, and goals. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Budget & Finance
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: August 2 – September 13, 2021
Instructor: Catherine Hakala-Ausperk
Format: Online asynchronous sessions with access to recordings.
To familiarize the student with the basic principles of library financial administration, including budgeting and planning within the mission and goals of the organization. Upon completion of the course the student will understand and be able to construct program, line item and capital budgets, understand the methodology involved in cost/benefit analysis, and be able to read/decipher library financial and auditing documents, and work with library accounting personnel. Topics include line item, program, and capital budgets, cost benefit analysis, capital projects, and fiduciary responsibilities of individuals and entities having responsibilities for financial administration in the library. The use of Microsoft Excel at a basic level is assumed and will be needed for several class assignments. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Library Marketing
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: August 2 – September 13, 2021
Instructor: Rebecca McFarland
Format: Online asynchronous sessions with access to recordings.
To provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools, and evaluating marketing and service results. Visit Library Marketing Competencies & Standards for more details.
Current Issues
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: August 30 – October 11, 2021
Instructor: Catherine Hakala-Ausperk
Format: Online asynchronous sessions with access to recordings.
To familiarize participants about international, national, state, and local issues, trends, legislation and demographics affecting their community and their staff. Featuring discussions on current library management issues, case studies, and assignments, in which students will apply what they have learned to their own library. By the end of the course, students will be able to identify and effectively respond to current issues or trends and those coming down the road that may affect public library management. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com
Politics and Partnerships
Cost: $350 (ALA Member); $400 (Non-member) | REGISTER
Dates: September 13 – October 25, 2021
Instructor: Catherine Hakala-Ausperk
Times: Online, asynchronous course, with access to recordings.
- Sessions and materials will be made available on six sequential Mondays at 8:00 a.m. (Eastern)
- There will be a recorded lecture each week.
- Class materials, once released, will remain available throughout the duration of the course.
- Supplemental material will be required reading each week and an assignment will be due by each Friday at 5:00 p.m.
Course Description: To provide students with the ability to identify social/political/economic issues that may affect the library, the populations it services, or its services. Students will be able to develop relationships with people who can exercise influence in federal, state, or local decisions. Understand the role of and work effectively with key constituents, the library board and library friends and/or foundation. Work effectively with the media. Lobby for federal, state, and local initiatives that support the library’s vision, mission, and goals. See Technology Requirements. Contact: Pamela Akins, pamyakins@gmail.com