Courses to Help You Reach Your Career Development Goals

The ALA Office for Human Resource Development and Recruitment (HRDR) will be offering a variety of online, asynchronous courses to help library workers achieve career development goals. Cost per course is $350 for ALA members and $400 for non-members. A list of upcoming courses is included below.

Library Marketing | REGISTER

Dates: November 13 – December 22, 2017

Description:  This course is designed to provide participants with an introduction to basic marketing management and how these principles apply in a public library setting. Topics include: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs.

Current Issues | REGISTER

Dates: December 4, 2017 – January 14, 2018

Description:  This course is designed to familiarize participants with international, national, state, and local issues, trends, legislation and demographics affecting their community and their staff. It will feature discussions on current library management issues, case studies, and assignments, where participants will apply what they have learn to their own library. By the end of the course, students will be able to identify and effectively respond to current issues or trends and those coming down the road that may affect public library management.

Fundraising/Grantsmanship | REGISTER

Dates: December 4, 2017 – January 14, 2018

Description:  This course will take participants through an intensive introduction in the learning how to:

  • perform community needs analysis;
  • develop and align strategies with identified needs
  • identify and build relationships with potential community partners and local/national granting agencies that can offer support to your vision; and
  • use fundraising as a way to engage your community with your organizational mission while building resources for continued success

Organization and Personnel Administration | REGISTER

Dates: January 8 – February 18, 2018

Description:  Someone once said, managers solve today’s problems, administrators solve tomorrow’s. Whether you are new to an administrative position or you aspire to obtain one, this course will prepare you for the wide-ranging privileges and responsibilities of top level leadership. How you lead people is key to your success. With structure supporting you and the goal of a successful team guiding you, you can master Organization and Personnel Administration.

Course topics will include: Understanding funding and budgeting; evaluating staffing needs; recruiting, interviewing and hiring; supervising, motivating and developing staff; evaluating performance; identifying training needs; terminating staff; evaluating the effectiveness of the organizational structure and its policies.

Management of Technology | REGISTER

Dates: February 5 – March 18, 2018

Description: This course puts the full power of information technology into the hands of library managers and leaders. You’ll start with a clear vision and an understanding of technology policy. Next, you’ll consider the nuts and bolts of managing technology. Technology planning is next followed by technology implementation, and finally, evaluation. The course is presented in plain language with many concrete examples and exercises. Topics include: connecting your library’s goals to technological possibilities, monitoring and administrating technology budgets, assessing resources, drawing a line between efforts and impacts, evaluating those efforts and making course corrections, and understanding and using emerging technologies. You will assemble your own Technology Planning Kit, which will help you create your own library technology plan.

For more details, visit HRDR’s Upcoming courses website.