#NLWD15 Energizes the Library Workforce

NLWD logo 2015By Ian Lashbrook

By the end of the day on April 14th, 2015, the American Library Association-Allied Professional Association (ALA-APA) had experienced one of its most successful National Library Workers Day (NLWD) campaigns since the day became part of National Library Week in 2003. Thousands of library workers and patrons honored the day by submitting library stars, purchasing NLWD merchandise, and/or posting about the day on social media networks using the #nlwd15 hashtag. Some of the highlights regarding the 2015 NLWD campaign:

  • 85,000+ combined Twitter impressions between the months of March and April
  • 12,000+ people reached on Facebook through our library worker archival photos
  • 2,400+ social media posts used the #nlwd15 hashtag
  • 1,300+ library star submissions from across 48 states, Washington DC, and the world
  • 541 combined new “likes” of the NLWD and ALA-APA Facebook pages
  • 339 new Twitter followers (@alaapa)
  • 100+ orders of NLWD merchandise made through the ALA-APA office

These numbers are staggering, especially when compared to past years, and show an increased awareness of the workers that staff libraries around the world. If you have a moment, please let us know how you celebrated National Library Workers Day and always remember, “Libraries work because we do!

Ian Lashbrook is the Certification Program Officer for the American Library Association-Allied Professional Association (ALA-APA).