Upcoming Courses

hrdrlogo2The Office for Human Resource Development and Recruitment (HRDR) is a continuing education provider for the Certified Public Library Administrator (CPLA) Program. Our courses are also open to professionals regardless of whether they are seeking certification or not. HRDR will be offering the following courses:

 

 

 Library Marketing 
| Cost: $350 (ALA Member); $400 (Non-member) | REGISTER

Dates: November 13 – December 22, 2017
Instructor:  Rebecca McFarland
Times: Online, asynchronous course, with access to recordings.

  • Sessions and materials will be made available on six sequential Mondays at 8:00 a.m. (Eastern)
  • There will be a recorded lecture each week.
  • Class materials, once released, will remain available throughout the duration of the course.
  • Supplemental material will be required reading each week and an assignment will be due by each Friday at 5:00 p.m.

Course Description: To provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools, and evaluating marketing and service results.

Technology Requirements: Reliable Internet connection; Java-enabled web browser; PDF Reader; IBM Compatible PC with at least 400 MB RAM with Windows XP/7 or above or Macintosh with OS8 or above; 128 MB RAM; sound card with speakers and/or earphones; color monitor with at least 800×600 resolution. Contact: Pamela Akins, pakins@ala.org

Management of Technology
| Cost: $350 (ALA Member); $400 (Non-member) | REGISTER

Dates: February 5 – March 18, 2018 
Instructor: Carson Block
Times: Online asynchronous sessions with access to recordings.

  • Sessions and materials will be made available on six sequential Mondays.
  • There will be a recorded lecture each week as well as occasional live sessions in which the instructor will address specific questions and content from the participants regarding the course material
  • A link to a recording of each session will be made available to the students shortly after each session concludes

Course Description: This course puts the full power of information technology into the hands of library managers and leaders. You’ll start with a clear vision and an understanding of technology policy.  Next, you’ll consider the nuts and bolts of managing technology.  Technology planning is next followed by technology implementation, and finally, evaluation. The course is presented in plain language with many concrete examples and exercises. Topics include: connecting your library’s goals to technological possibilities, monitoring and administrating technology budgets, assessing resources, drawing a line between efforts and impacts, evaluating those efforts and making course corrections, and understanding and using emerging technologies. You will assemble your own Technology Planning Kit, which will help you create your own library technology plan. Course tools include spreadsheet and tally sheet templates for you to download to evaluate budgets, inventory populations served and electronic services provided, inventory hardware and software, and calculate the relationship between the cost and value of a technology investment.

Technology Requirements: Reliable Internet connection; Java-enabled web browser; PDF Reader; IBM Compatible PC with at least 400 MB RAM with Windows XP/7 or above or Macintosh with OS8 or above; 128 MB RAM; sound card with speakers and/or earphones; color monitor with at least 800×600 resolution. Contact: Pamela Akins, pakins@ala.org  

Fundraising/Grantsmanship
| Cost: $350 (ALA Member); $400 (Non-member) | REGISTER

Dates:  February 5- March 18, 2018
Instructor: Jason Kovac
Times: Online, asynchronous with access to recordings and podcasts to enhance course delivery.

  • Sessions and materials will be made available on six sequential Mondays.
  • There will be a recorded lecture each week as well as occasional live sessions in which the instructor will address specific questions and context from the participants regarding the course material
  • A link to a recording of each session will be made available to the students shortly after each session concludes

Course Description: This course will take students through an intensive introduction in the following:

  • how to perform community needs analysis;
  • how to develop and align strategies with identified needs
  • how to identify and build relationships with potential community partners and local/national granting agencies that can offer support to your vision; and
  • how to use fundraising as a way to engage your community with your organizational mission while building resources for continued success

Technology Requirements: Reliable Internet connection; Java-enabled web browser; PDF Reader; IBM Compatible PC with at least 400 MB RAM with Windows XP/7 or above or Macintosh with OS8 or above; 128 MB RAM; sound card with speakers and/or earphones; color monitor with at least 800×600 resolution. Contact: Pamela Akins, pakins@ala.org