Marketing (PLA)
Instructor: Wayne Piper
Sponsoring Institution: Public Library Association
Course Fee:
$250 for PLA members and partners
$300 for ALA members
$400 for non-members
Fee will include all training materials, breaks, and lunch on both days of the workshop.
If you would like to partner with PLA to present this program in your state, email Linda Bostrom for more information (lbostrom@ala.org).
Course Schedule: This is a two-day workshop that will be presented in various sites around the country. The training program schedule for the two days will be:
- Day 1: 10 am – 12 pm; 1 pm – 5 pm
- Day 2: 8:30 am – 12 pm; 1 pm – 4:30 pm
In addition, all CPLA candidates will complete two projects.
Course Structure/Delivery:
This two-day program will provide working librarians with the skills and knowledge they need to effectively market the library’s programs and services. The program is interactive and it includes a variety of group exercises based on a case study about a medium-sized county library with multiple branches. Using the same case study throughout the training will give participants an opportunity to apply what they are learning in a practical way in the “real” library – and to see the effects of the decisions they make throughout the two-day program.
At the end of the training program, participants will be able to identify the five standard components of marketing and apply those components effectively as they analyze community data and community needs, link them to the library’s strategic planning priorities, select library products and services that meet community and customer needs, define the strengths, weaknesses, opportunities, and threats the library faces when marketing its services, understand the components of a marketing plan, draft an outline of a marketing plan, evaluate the impact of marketing materials and methods, and develop a strategy to measure the success of the library’s marketing efforts.
Enrollment Process: Registration information is available through the PLA Web site.
Technology Requirements: Internet access
Contact: If you have questions or would like more information about the class, please get in touch with the instructor, Wayne Piper (wpiper@olc.org).800-545-2433, x5036
