Library Marketing Management (UIUC)

Instructor: Christine Kujawa, MM, MS

Sponsoring Institution: Graduate School of Library and Information Science, University of Illinois-Urbana-Champaign, Champaign, IL

Course Fee: $300

Course Structure/Delivery: The course will consist of 6 weeks of online asynchronous sessions. The course will be taught via the Moodle course management system that is used by the Graduate School of Library and Information Science online master’s degree program. Students will be expected to participate asynchronously during the 6 weeks via forums/discussion boards. Students will use these tools to interact with the instructor and with other students in the class. Assignments and discussion topics will be posted to these forums, and students will be expected to provide comments and feedback to each other throughout the course.

Course Description: Syllabus - To provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic and marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, SWOT analysis, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools and evaluating marketing and service results.

Enrollment Process: http://www.lis.illinois.edu/academics/programs/cpd/cpla/marketing

Technology Requirements: Reliable Internet connection higher than 28.8; Java-enabled Web browser; Real Player software; Adobe Reader; IBM Compatible Pentium II or greater with at least 400 MHz with Windows 98/ME/20000/XP or Macintosh with OS8; 128 MB RAM; sound card with speakers and/or earphones; color monitor with at least 800×600 resolution

Contact: Marianne Steadley, steadley@illinois.edu, 217-244-2751