Marketing

Marketing

Elective

Given the following resources are available to the candidate:

  • Strategic plan and budget.
  • Board of Directors deliberations about their vision and mission of the library.
  • New or current product or service to be marketed.

The candidate is expected to:

  • Analyze the library needs of the community (see Diverse Populations).
  • Identify library products and services to meet those needs.

The candidate may:

  • Oversee the development of a marketing plan.

The criteria to judge the adequacy of the performances are:

  • Needs are identified.
  • Products and services that meet the needs are identified.
  • Marketing activities are effective.

Learning Objectives:

  1. Describe methods of community study, marketing and measurement.
  2. Write strategic directions with measures of success of measurable objectives based on customer needs.
  3. Describe the planning/marketing process OR write a marketing plan for their library or specific function area OR engage in a planning process for their library (requires follow-up).